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March 16, 2010, 5:01 pm

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Badvertising – Windshield Wonder

You know what’s really annoying? Bloody windows. Not the kind that internet geek Bill Gates came up with, but the glass kind that you find in cars, houses and balanced on the end of your massive nose.

So why are they such a pain in the arse? After all, windows protect us from all sorts of everyday dangers such as owls flying into us and wild sheep who’ll come and steal all our valuable possessions.

So what’s the danger with windows? Well for that, we’ve got to look at the material it’s made from. These almost invisible layers of protection are…


PayPal Transfers Made Simple: Just Bump iPhones

The newly released 2.0 version of PayPal’s iPhone app [iTunes link] can transfer money to another iPhone when you bump the two handsets together. Don’t worry, though; you probably won’t do it by accident.

PayPal licensed the tech developed by Bump Technologies, which also powers that iPhone app that friends people on Facebook when you shake your phone.

With this app, you can either enter the e-mail address of your friend’s account or bump your phones together to download the necessary info. Then you enter the amount and send. Your friend can also request money by bumping his or her phone against yours.

Other new features in PayPal’s updated app include a tip calculator, the ability to transfer money from your PayPal account to your bank account and the option to request money from contacts bill or invoice-style. The app is available now, and it’s free.

Tags: App, apple app store, iphone, iPod Touch, paypal


Former Anti-Celebrity Guest-Star Celebrity Neil Patrick Harris Guest-Stars In Glee

Glee! If you’re one type of person, it’s ohmigodsqueeawesome validation for your inner Barbara Streisand, secretly memorised High School Musical dance routines and total lack of self-respect to come pirouetting out of the closet.

Or it’s that unbearable jazz-hands crap your partner makes you watch.

Anyway, hold onto your earplugs (sane people) and your pants (ladies), and buy Journey’s back catalogue wholesale (karaoke establishments), because the Glee torture/ecstasy is set to continue. How I Met Your Mother’s Neil Patrick Harris is joining the cast, and it looks like he’s bringing a bunch of celebrities with him.

Haven’t times changed? We remember when Neil Patrick…


New character posters for Kick-Ass (what do you mean you’re not excited? Get that way!)
Fake Steve Jobs and “Seinfeld” Writer to Satirize Silicon Valley in Online TV Series

Web-enabled film and TV network EPIX has signed Emmy award-winning comedy writer Larry Charles to make an original, single-camera, half-hour comedy series called iCON. The series will take place in and poke fun at the Silicon Valley tech culture. Dan Lyons will also write for the series.

Dan Lyons is the author of the satirical blog“The Secret Diary of Steve Jobs,” so he seems a strong match for the Silicon Valley satire genre. Larry Charles is best known as a writer for Seinfeld, Entourage and Curb Your Enthusiasm.

He describes iCON as “nothing less than a modern Citizen Kane” (way to manage expectations!). The show will air on all of EPIX’s distribution channels — the cable TV channel, the streaming video site and the video-on-demand service. Judging from the title of the show and Dan Lyons’s background, it’s easy to guess what this new series will be about. Stay tuned — there’s been no announcement about iCON’s premiere date, but we’ll report it when we hear it.

Tags: cable, curb your enthusiasm, dan lyons, entourage, Epix, icon, larry charles, Seinfeld, television, the secret diary of steve jobs, tv, web series


Lost Episode 7 ‘Dr. Linus’: A Deconstruction

Benjamin Linus: manipulative, Other, Black Smoke lover. There isn’t much the pupil-bulging puppet master won’t do for a slice of Island power; whether it be a spot of baby pinching, murdering omnipresent entities or just plain old blackmail. That Ben, eh? He’s a crazy coconut!

While Lost continues to drip feed us to the point of malnutrition, we have juxtaposed from last weeks stab-a-thon to reflect with Dr. Linus in the alt-verse and Ben’s Island undoing in the present. Indeed, handy ghost-whisperer Miles got his lines out of the way early this week, informing everyone that Ben took a note out of Sayid’s book and…


Tiger’s Return to Golf to be Broadcast in 3D

Tiger Woods will compete in the 2010 Masters tournament next month, returning to golf from his five-month hiatus.

If you want to see him play, you’ll be able to do so in a new way: Comcast will stream live video of the Masters in addition to its traditional cable broadcast of the event, and both will be available in 3D.

You’ll need a 3D-enabled television or computer to experience it, but if you’ve got the hardware, tune on April 7 – 11 to see Tiger and the other golfers show off their skills. Comcast plans to stream about two hours of live footage each day. While the 3D web stream will be powered by Comcast, the official Masters website will host it.

It’s not clear whether or not the 3D streams will be limited to Comcast customers.

Tiger’s return to golf has been anticipated ever since his multiple extramarital affairs went public and dominated the news and Twitter’s trending topics for days.

Woods has already proven that he can draw a lot of viewers to a live stream — his post-affair press conference attracted 683,000 viewers on Ustream. We’ll see in a few weeks if his golfing prowess — and the intense consumer appeal of 3D — can pull in big numbers, too.

[img credit: Keith Allison]

Reviews: Twitter

Tags: 3D, comcast, Golf, live video, masters, masters-2010, sports, streaming video, tiger woods, video


FCC’s Broadband Plan Heads to Congress

The FCC has just submitted its National Broadband plan to Congress. The plan is pretty ambitious; the FCC wants at least 100 million U.S. homes to have access to affordable broadband of at least 100Mbps download speeds. Likening broadband to electricity, the executive summary calls the technology “a foundation for economic growth, job creation, global competitiveness and a better way of life.”

Congress directed the FCC to develop a National Broadband Plan early last year. This would ensure that every American “has access to broadband capability.” Congress further stipulated that the plan include a detailed strategy for how this goal would be achieved affordably and with maximum efficiency.

The four points outlined in the plan are:

Design policies to ensure competition

Ensure efficiency in asset management and allocations

Reform current deployment services in high-cost areas

Reform policies to maximize the benefits of broadband when used in public sectors like education, health care and government.

If you’re interested in the entire overview, be sure to take a look at the plan. It will be interesting to see the Congressional response to this plan.

While there are lots of calls for government regulations to ensure fair pricing and service speeds, the bulk of infrastructure development and roll-out costs are assumed to be provided by the private sector. How these two areas can be reconciled will likely be one of central issues in actually implementing any National Broadband Plan.

What do you think of what the FCC is proposing? Let us know!

[img credit: Matti Mattila]

Tags: broadband, fcc, national broadband plan, politics


Who’s Actually Using Chatroulette? [STUDY]

Digital measurement firm comScore’s Andrew Lipsman blogged some stats about the Chatroulette pop culture phenomenon today. He shared details about the site’s sudden growth and its demographics.

If you’ve used the random video chat site before, you’ve already figured this part out: Chatroulette is dominated by college-aged males. Male users make up 72% of the site’s audience, and people of any gender aged 18-24 account for 45%.

Males aged 25-34 and females 18-24 are the second biggest demographic behind males 18-24. Females outside of the 18-24 range are not very likely to use the site, but even males 35-44 make up a chunk of the userbase. Here’s the graph; 100 represents the average Internet user.

Those collegians are behind the site’s insane growth spurt. When comScore tracked Chatroulette in January, it recorded 109,000 unique visitors. When it looked again in February, it found just shy of one million.

Lipsman also shared some data on the other Internet activity of Chatroulette users. They were dramatically more likely than average to be interested in instant messaging and chat sites — not surprising given that Chatroulette fits into that category. They were also more interested in visiting gay and lesbian sites than most, and many of them visited career training or educational websites, implying that they are indeed students.

Chatroulette users commonly have an interest in websites that sell tickets or serve up information on video games. Are you noticing a trend here?

Why does Chatroulette appeal so much more to college students than it does to other Internet users? If you have a theory, let us know in the comments.

Tags: analytics, chat, chatroulette, ComScore, instant messaging, live video, stats, video chat


Charlie Sheen To Plead Not Guilty To Being Charlie Sheen
The nightmare is almost over for Charlie Sheen - lately he's been arrested, imprisoned and sent to rehab.
Tweet #RefreshMashable to Help Raise $50,000 for Volunteerism App

Voting ends tonight (11:59PM CT) in the Pepsi Refresh SXSW Challenge, where Mashable is supporting SparkHelp, a location-based mobile application that looks to connect people to opportunities to volunteer in their communities.

As a quick refresher, we’re competing against two other teams to help SparkHelp win $50,000 in funding so they can pursue their idea. If you want to help us out, you can append the hashtag #RefreshMashable to your tweets until voting ends, as the idea whose hashtag is used the most gets the prize.

Meanwhile, the project and the competition have received a variety of media attention over the past few days. Below you can find our interviews with Blip.tv and The Derrick Ashong Experience on Oprah’s XM radio channel (our segment is around the 2:00 mark), where we talk more about the project. CNN and CNET have also written about the competition.

Blip.tv

The Derrick Ashong Experience

Reviews: BLIP

Tags: sxsw


How PR Pros Are Using Social Media for Real Results

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here.

PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional’s overall toolkit.

As one PR professional, Jeremy Pepper, told us,

“There are so many uses — conversational marketing, reaching influencers — that PR is able to participate in conversations and answer questions, be a support system for clients and companies, as well as empowering customers and power users to be a de facto resource for your company, a champion for your products.”

We’re going to take a look at how PR professionals are using social media to achieve real results when dealing with business-to-business relationships, when representing companies that already have a well-known brand, and in politics. We’ll also look into some of the tools of the trade that PR pros are using to measure the success of their endeavors.

The Role of Social Media in Business-to-Business PR

Pepper considers social media an important part of the public relations toolkit. When I asked him what social media has to offer PR professionals, he said, “Social media is a great tool for public relations people, especially if you align it to both PR goals and figure out what the ROI is for the client or the company.”

As we’ve pointed out when discussing measuring social media ROI, having a goal in mind or a main focus can be very important when using social media for any reason.

Pepper offered some insight into how he uses social media with Palisade Systems, a business-to-business data loss prevention company. For Palisade, the main goal is to increase the company’s name recognition. Because data loss prevention deals with sensitive data and often regulatory compliance (for things like HIPPA/HITECH, FERPA and others), having strong name recognition is important, as a known name can often be equated with trust.

Pepper explained how he goes about reaching his client’s core audience, in this case small and medium-sized enterprises.

“At Palisade, we’ve done a three-pronged approach: traditional PR, traditional analyst relations and social media. We have a Palisade Blog where we write and talk about Data Loss Prevention and various issues for corporations, we are on Twitter, shooting out information, retweeting interesting articles in the space, and participating in conversations [@PalisadeDLP], and, we reach out to security bloggers.”

While I expected Twitter to have limited use in a B2B PR strategy, it turns out it can actually be pretty powerful. By following security experts and industry analysts, Palisade can take part in the conversations happening in the space. Pepper can also track keywords on Twitter and then communicate with CIOs and IT people who are asking questions about DLP and he can then send them case studies or reach out to start a new kind of relationship.

As Pepper said, “It lets the people know that there is another solution besides the large corporations, and lets us have conversations with the analysts beyond the calls.”

Blogging, for instance, is one way the company can share stories beyond just what goes into a press release.

“One recent example is that EPISD (El Paso Independent School District) is a legacy customer of Palisade Systems, and recently signed up for the DLP solution. I interviewed the IT staff for the press release, and got great anecdotes that weren’t really appropriate for the press release. But I was able to tell them in the blog post, and expand on why they continue to use Palisade — because of our support, and our product.”

Social Media Drives Authenticity

Political figures have really embraced social media — the White House has an official presence on Twitter, Facebook and YouTube, plus its own blog-powered website, for example — and more and more local and national representatives from all over the world are taking to the web to connect with their constituents.

Claire McCaskill, the junior U.S. Senator from Missouri, is one politician that has embraced social media in a big way. On Twitter, @clairecmc has nearly 37,000 followers — making her the second-most popular person in Congress, according to Tweetcongress.org. The Senator also has a YouTube channel and a Tumblr blog that she uses to share information with her constituents and to respond to questions.

Anamarie Rebori, a spokesperson for Senator McCaskill, told us that the senator actively uses social media. “While it definitely has changed the way she gets the word out, McCaskill has said that if anything, she is glad she has the opportunity to bring a more personal touch to her communications and get outside the Washington bubble,” Rebori said.

Especially for politicians, authenticity is an important part of PR. According to Rebori, McCaskill has been able to utilize social media to communicate authentically. “People seem to respond best to an authentic touch over Twitter, and that’s something that Senator McCaskill has been able to convey in her use of social media,” Rebori said. “It’s really her typing each of those tweets, and people can tell.”

Senator McCaskill makes a point of reading every tweet that is addressed her way — and she also makes a point to respond to others on Twitter, either via @replies or direct messages. However, as the Senator explained in her Tumblr blog, she doesn’t follow anyone.

That’s not because of lack of engagement, it’s because it’s the best way the senator can allocate her resources. Furthermore, the senator has developed a hashtag for Missourians to use so that she can connect with as many of them as possible. If you’re a Missouri resident and you use #MO in a tweet, chances are it will get the senator’s attention.

There are huge possibilities from a PR perspective for politicians who use social media, as Senator McCaskill’s success shows.

Building Brand Loyalty

Pepper also works with computer bag and accessory provider Targus. Because the company is already well-known in its space, the goals for public relations are different than with other brands. “Working with a very well-liked brand, it’s both hard and easy to get conversations going,” Pepper said, who explained that responding to negative feedback is rarely an issue because Targus gets very little.

Instead, the approach for Pepper has been figuring out ways to develop brand loyalty and turn customers into fans. One method that has yielded results for Targus is utilizing its Twitter account for giveaways and promotions and monitoring Twitter conversations to target bag-buying consumers.

In one situation, Pepper followed a conversation between a user who had a bag from a rival company. Pepper tweeted the user a coupon code for 25% off, which ended up being more than what the company that made his old bag had offered him and resulted in the user writing about his experience. That’s the type of thing that can create long-time customers and also get users observing or reading about the situation to consider Targus for their next product.

Using social media has provided Pepper with a simple way to build brand loyalty without having to invest significant time and resources.

Tools of the Trade

Josh Jones-Dilworth, the founder and CEO of the PR and marketing consulting firm Jones-Dilworth, Inc. (and a Mashable guest author) has a lot of expertise in blogging and social media. As such, Jones-Dilworth has developed his own system for measuring the effectiveness of different social media approaches as they relate to PR.

Jones-Dilworth explained that while it’s fairly easy to measure conversations and engagement on an empirical level, putting that analytical data into context so that it can be evaluated as cause and effect is considerably more difficult.

“Right now we are doing a lot of work to mash up social data with business data to get cause and effect. Some products are starting to support this action — but only a few. I think this is the next big wave. You’ve got to be able to tie causes to effects, and that is the big challenge right now, what all our clients want, and what is frankly the hardest to accomplish.”

We absolutely agree that this is both a big challenge when evaluating the successfulness of social media in any context — PR or otherwise — and that it is going to be a large area of growth in the future.

For the future, Jones-Dilworth sees visualizations and modeling as two key components to watch for.

“Visualization [is important] because we really need to be able to make these streams come alive and make them navigable, otherwise you’ve got death by data, pure and simple. More is more is more until it isn’t.

Modeling is all about predicting out futures: Who will be the Farecast of social media? Who will help with intelligent decision support?”

However, just because he doesn’t have all the tools at his disposal now doesn’t mean that Jones-Dilworth is operating in the dark. Here is Jones-Dilworth’s list of the tools that he uses for tracking social media results in his work as a PR pro:

Viralheat

Infoharmoni

Buzzstream

Twitalyzer

Omniture

Eloqua

Klout

Yahoo Pipes

Bime (for visualization)

Google Analytics

WolframAlpha [Disclosure: WolframAlpha is a client of Jones-Dilworth's]

Compete

Bit.ly

He also points to these tools that he enjoys playing with:

Lugiron

Hubspot

Mixpanel

ManyEyes (for visualization)

OneRiot

Wildfire

Until we reach the stage where drawing contextual correlations between social media actions and results can be more easily measured (or at least, more easily distilled), it is vital to have concrete goals before starting a social media strategy in PR and to also have some sort of baseline.

Common Threads

PR professionals are using social media in a lot of ways to either supplement or add on to existing PR strategies. The most successful PR pros focus on creating active relationships and truly engaging with their customers (or constituents) to have a real conversation.

It isn’t about just putting a PR pitch on Twitter or Facebook, it’s about using the platforms in ways that help clients to connect.

Are you a PR professional? How do you use social media to get real results in your job? Let us know in the comments!

Series supported by Gist

Gist helps you build stronger professional relationships by bringing together information from across the web for all your contacts and their companies giving you the right information at the right moment to get a first meeting, deliver an amazing pitch, or just find a better way to make a connection. Gist does all the work for you, assembling a dynamic collection of all your contacts and their companies from your email inbox, your social networks, or even your CRM system automatically building and updating their profiles as new content is published – by them or about them.

Image courtesy of iStockphoto, sodafish

Reviews: Facebook, Google Analytics, Tumblr, Twitter, YouTube, bit.ly, iStockphoto

Tags: claire mccaskill, jeremy pepper, josh jones-dilworth, palisade dlp, politics, pr, PUBLIC RELATIONS, real results, targus


Chatroulette + Improv Piano Player = Love! [VIDEO]

Chatroulette has had its share of stormtroopers and Jon Stewart parodies, but now there’s a new star on the block: the Chatroulette improv piano player.

The webcam network has quickly ascended to become one of the web’s biggest phenomenons. The anonymous webcam network, estimated to be made up of 71% males, 15% females, and 14% perverts, has gained huge traffic that has attracted venture capital interest and, of course, funny viral videos.

The Chatroulette improv piano player, who we found via the Huffington Post, uses only his playing prowess and freestyle vocals to entertain random dudes and win the hearts of teenage girls in hilarious fashion. It’s no wonder this video’s already going viral.

Watch and listen to the improv piano man himself; you won’t regret it:

Tags: chatroulette, music, Piano, video, web video, youtube




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