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Badvertising – Windshield Wonder

You know what’s really annoying? Bloody windows. Not the kind that internet geek Bill Gates came up with, but the glass kind that you find in cars, houses and balanced on the end of your massive nose.

So why are they such a pain in the arse? After all, windows protect us from all sorts of everyday dangers such as owls flying into us and wild sheep who’ll come and steal all our valuable possessions.

So what’s the danger with windows? Well for that, we’ve got to look at the material it’s made from. These almost invisible layers of protection are…

Former Anti-Celebrity Guest-Star Celebrity Neil Patrick Harris Guest-Stars In Glee

Glee! If you’re one type of person, it’s ohmigodsqueeawesome validation for your inner Barbara Streisand, secretly memorised High School Musical dance routines and total lack of self-respect to come pirouetting out of the closet.

Or it’s that unbearable jazz-hands crap your partner makes you watch.

Anyway, hold onto your earplugs (sane people) and your pants (ladies), and buy Journey’s back catalogue wholesale (karaoke establishments), because the Glee torture/ecstasy is set to continue. How I Met Your Mother’s Neil Patrick Harris is joining the cast, and it looks like he’s bringing a bunch of celebrities with him.

Haven’t times changed? We remember when Neil Patrick…

Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]

A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.

Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook. Moreover, they’re 79% more likely to recommend their Twitter follows to a friend, and 60% more likely to do the same on Facebook:

Of course, those findings might be a bit overstated — many people actively seek out the brands they’re already fans of and follow or fan them on Twitter and Facebook. But there’s still much to be said for the mindshare that engaging those existing brand enthusiasts on social media sites creates, in turn keeping them active. Plus, the study also found that many consumers across a wide variety of demographics have negative perceptions of brands that aren’t using social media.

Overall, the study is another sign that social media is becoming a competitive advantage for those that are participating, and an increasingly major weakness for those that aren’t.

[via eMarketer]

Reviews: Facebook, Twitter

Tags: facebook, statistics, trending, twitter

Creased or Folded? hecklerspray Tells You the Way it is

Good times and bad times.

Folded:

Unlocked Nexus One Comes to AT&T and Rogers

Today, Google announced that it is now selling a new version of the unlocked Nexus One that will work on AT&T and Rogers Wireless in 3G.

Earlier today, we discussed the lackluster sales of Google’s Nexus One smartphone. One of the reasons we think sales are below expectations is that the phone was previously only available on one 3G carrier in the U.S. and Canada.

While Google is still only selling the phone unsubsidized through T-Mobile, consumers now have two options when buying an unlocked handset. Both versions sell for $529. Additionally, the Nexus One can now be shipped to Canada from the Google web store.

This is a nice step and certainly offers up more carrier choices for the Nexus One, but it still isn’t an ideal solution. For instance, if you live in the United States, you are still going to be locked to one provider for all intents and purposes. If you want to use the phone on a 3G network, you’re still going to have to choose a version of the phone that will be incompatible with other carriers.

Yes, you can now choose to buy an unlocked device that will work with AT&T, but that same device will not work on T-Mobile, at least not in 3G. Likewise, the T-Mobile 3G unlocked phones will not work on AT&T’s network in anything other than EDGE.

European countries — where there isn’t an ongoing game of chicken taking place over not only wireless technology, but what frequency each operator uses — can continue to use either device on most networks, including support for 3G.

Our frustration with the lack of dual-band support for both North American 3G UMTS frequencies aside, this is still great news for anyone who wanted a Nexus One device, but needed to use it on a 3G network other than T-Mobile.

Does having the Nexus One available for AT&T make you more willing to consider buying the phone? Let us know!

Reviews: Google

Tags: att, nexus one, T-Mobile

SLACKERJACK – Wake The Royalty

Damn those geometric monarchs, coming over over here and falling asleep on bits of wood. Why, we ought to teach those bastards a lesson!

What’s that? We CAN? By playing Wake The Royalty, the planet’s leading wood-based geometric monarch-waking game? Oh, thank God for that. In Wake The Royalty, you have to make bits of wood interact with other bits of wood to start a sequence of events that ends with a member of the royal family being woken up. It’s a bit maths-y, but if you’re a fan of maths-y games where you have to wake up geometric monarchs with…

Charlie Sheen To Plead Not Guilty To Being Charlie Sheen
The nightmare is almost over for Charlie Sheen - lately he's been arrested, imprisoned and sent to rehab.
MOG Music Service Goes Mobile for $10 Per Month

Amid the considerable sound and fury of SXSW, on-demand music-streaming subscription service MOG announced the launch of its impending mobile app for iPhone and Android.

The mobile service will launch in the early second quarter of this year for a $10 per month fee, which also includes on-demand desktop streaming.

Back in December, the MP3 blog network launched its all-you-can-eat music-streaming service, offering on-demand listening to its seven million song library from a web browser for $5 per month.

The mobile version of the All Access service takes all that music with you on the go, and includes the ability to download tracks to a “local cache” on your device for listening when you don’t have a cell signal and are out of Wi-Fi range. An “HQ Audio” option allows users to opt for a higher audio quality download in exchange for the tradeoff of larger file sizes.

Founder and CEO of MOG David Hyman said of the announcement, “The whole point of putting music in the cloud is to be able to get to it whenever you want it, from anywhere — and mobile was always an end goal for us.”

MOG, which just raised a new round of funding to the tune of $9.5 million, is backed by Universal Music Group and Sony Music. Its $10/month mobile service undercuts competitor Rhapsody’s $15/month fee, though it remains to be seen how its pricing will stack up against the “coming any day now” U.S. version of hugely popular European streaming site Spotify.

The music subscription model itself remains largely unproven here in the States, with many consumers balking at the idea of losing access to downloaded tracks if they choose to stop subscribing.

What do you think of music subscription services versus the pay-per-track or per-album model? Do you think $10 per month is a fair price for access to a music buffet on the go?

Reviews: Rhapsody, Spotify

Tags: android, iphone, Mobile 2.0, MOG, music, music subscription, rhapsody, subscription

9 Killer Tips for Location-Based Marketing

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.

So-called “lo-so” networks like Foursquare, Loopt, and Gowalla enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door — and that’s exciting.

The question any brick-and-mortar business owner should be asking him or herself is no longer “Should I use lo-so networks?” It’s “How do I do it?” The following tips are essential to getting started.

1. Learn the Platforms

First of all, you need to understand how the technology works. Generally, people use lo-so apps on their phones to “check in” whenever they go places. Global Positioning Satellites (GPS) locate the users and determine what “venue” they might be at, giving them options to select a location or create a new listing. These “check ins” allow their friends to know where they are now, or where they frequently go. Some services allow users to leave location-based tips for friends to discover later, and several involve social competitions, or the ability to unlock digital badges, stickers, and prizes. Businesses can announce specials or promotions through these apps, so when users “check in,” they receive notifications of nearby deals.

Item one on your to-do list should be to become familiar with the prevailing platforms. Foursquare, Gowalla, Loopt, Brightkite, and Google Latitude are the most talked about in general, though others exist, and popularity varies by geography (e.g. Foursquare reigns supreme in New York City, and Loopt has a lot of clout in Silicon Valley). Other platforms to be aware of include Yelp and Facebook, which are just now dabbling in lo-so. Sign up for all of these, and download the apps to your phone if you can, so you can become familiar with how someone would use each one. Most of the networks have iPhone, Android, and BlackBerry apps, and all of them allow you to “check in” via desktop and mobile web browsers.

2. Determine Your Goals

Before you can optimize your business for lo-social networking, you need to step back and determine what you want to accomplish.

Are you hoping to increase foot traffic to your store?

Do you want to sell more of a particular item?

Do you want more patrons at certain times of day?

Do you want to promote a specific product?

Are you looking for new customer acquisition?

Repeat customers?

You may say, “I want all of those,” but to be effective, you need to set specific objectives. These will determine your approach to the entire process. Luckily, if you need to change things around to fit new objectives in the future, the cost of doing so is very small.

One goal that should be on every business’s list is to be easily findable on every network, which brings us to number three:

3. Establish Your Presence

Make sure that your business is listed on each network. Then make sure the address, phone, and details are correct and current. Don’t assume that users have added everything correctly. On some networks, once a venue is there, it’s stuck. Others let you edit. Don’t be afraid to contact the network itself to ask them for help if you can’t fix your venue listing. Gowalla’s Jonathan Carroll says, “We receive dozens of e-mails a day from businesses around the world asking for additions or tweaks to their Gowalla locations, and we’re happy to help out with them.”

It’s also a good idea to put up notices or stickers (on the door, order counter, or table centerpieces, for example) announcing “We’re on Foursquare” or “Find us on Yelp.” This will remind people to “check in” and spread the word about you.

4. Customize

Different networks have different options for customization, but it’s important that you do as much as you can to build out your listing. Add your website. Integrate with your other social networking accounts, like Twitter. Features are constantly being added to each network, but great customizations you can try right now include the following:

On Foursquare: Create to-do lists for users to explore around your area. And if possible, work with Foursquare to create a custom badge for your venue or event.

On Gowalla: Ask for a custom icon for your location, rather than the generic one for your category. Examples: Shake Shack, NYC, Austin Java, and Coop Ale Works.

5. Implement Compelling Promotions

Lo-social networks allow you to run promos to increase engagement and get people into your store. Foursquare’s Tristan Walker says, “Any type of in-store promotion you can conceive we want to make it so Foursquare can run it.” Many businesses offer specials like “check in 10 times and get a free appetizer” on all the major lo-so networks. Establish well-conceived promotions based on your goals, then evaluate the results. The biggest mistake you can make is to do this sloppily or half-heartedly.

Carroll cites Lift Cafe as a good example. “They offer 10% off every purchase when you check in on Gowalla, which they include in their description and also as a reminder in the success screen after check-in.”

“[What] we’ve seen across all channels again and again is that what works is a good local offer,” says Loopt CEO Sam Altman. Businesses with offers that cater to people “making that gametime decision” when they’re out and about do the best. “Offer value to the customer so it doesn’t feel like an ad,” he advises.

Shelley Bernstein, Chief of Technology for the Brooklyn Museum, talks about how the institution uses Foursquare to create a multi-faceted campaign and experience for museum goers.

“We knew that many people coming here wanted to know more about the local neighborhood, which is something Foursquare does well. We asked our staff for their opinion of the best stuff in the neighborhood … and left tips at all these venues for Foursquare users to find. Second, we added a promo for our mayor to reward the people who are consistently identifying themselves with us. Third, Foursquare has given us a badge which unlocks after three visits, and this helps reward our community for coming in the doors.

“All of these things together help create a total presence on the platform that works well for the Foursquare community, the Brooklyn Museum visitor, and the local merchants in our neighborhood.”"

Common promotions across various networks include the following:

Raffles (e.g. “Every person who checks in gets a chance to win an iPod.”)

Specials for the user who checks in most often. This is a staple of Foursquare promos for a lot of venues (e.g. “Top user/mayor gets the first drink free every time he/she comes in.”)

First check in specials (e.g. “Get 30% off your order when you check in for the first time.”)

Digital punch cards (e.g. “Check in 5 times, get a free coffee.”)

Tips for developing effective promotions:

Advertise particular incentives, rather than your business in general (“20% off between 2 and 4pm;” “Buy one burger, get one free;” etc.).

On platforms that allow you create your own banner ads (such as Loopt), include your address and opening hours in the ad itself, when possible.

Be creative. For example, Incase, the bag and protective case maker, recently ran a promo with Gowalla to put virtual versions of its products into the app to be collected and traded. Carroll remarks, “The result has been phenomenal: Thousands upon thousands of their virtual items have been distributed in Gowalla to an audience who could benefit from their products, but many of whom had not previously heard of Incase.”

6. Engage With Your Customers

It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That’s a quick route to an audience of zero. One of the most effective uses of social media is personal engagement and relationship building with your audience. The same goes for lo-so networks.

7. Track Everything

Foursquare just released a slick analytics dashboard for venues to track their stats. Other networks have metrics you can view as well, and they’ll certainly be releasing better and better tools. From data you can study online to qualitative observations at your own store, it’s important to keep track of everything so you can learn what promotions work with your audience. Be aware, though, that your ROI may not be directly measurable, and aside from increased sales, you’re working for brand exposure and increased awareness of your business.

8. Be Prepared to Adapt

Location-based social network technology may be the newest and grooviest incarnation of social media, but it certainly won’t be the last. And in a year it won’t look exactly like it does today. Be prepared to adapt your methods when features change, as new tools emerge, and as you review your own promotional results. Again, keep your objectives in mind, and be ready to keep up with new technology.

9. Avoid Common Pitfalls

In talking with representatives from the major lo-so networks, several common mistakes came up. Here are a few things you should try to avoid:

Don’t leave fake reviews or tips. They’re easy to spot, and you’ll lose all on- and off-line credibility immediately when people catch on.

Don’t throw up poorly designed ads. “A badly designed banner ad performs so much worse than … a good one,” Altman says. “It’s an insane difference.”

Don’t forget to monitor activity. Carroll points out, “Chances are if someone has a gripe or praise with their check-in, it’s a real-time thing: The patron is probably still there … so the business has a chance to make the experience even better.”

We’d love to hear about your own lo-so experiences. Let us know how location-based services have benefited your business in the comments!

More location-based resources from Mashable:

- 10 Foursquare Apps You Can Use Right Now

- 6 Foursquare Apps We’d Love to See

- 6 Tips for Getting the Most out of Foursquare

- Foursquare vs. Gowalla: Location-Based Throwdown

- Location, Location, Location: 5 Big Predictions for 2010

Reviews: Android, BlackBerry Rocks!, Brightkite, Facebook, Foursquare, Gowalla, Twitter, Yelp, iPhone

Tags: brightkite, business, facebook, foursquare, google latitude, gowalla, List, location, location-based, loopt, MARKETING, Mobile 2.0, small business, social media, social networks, twitter

Awesome or Off-Putting: Gloomy Sunday – the 100 Suicide Song

Awesome or Off-Putting is a weekly delve into cryptozoology, ufology, aliens, medical marvels, scientific wonders, secret societies, government conspiracies, cults, ghosts, EVPs, ancient artifacts, strange facts, odd sightings or just the plain unexplainable.

Anytime we’ve ever heard that Arms Wide Open Song by Creed, within 10 minutes we’ve found ourselves standing barefoot atop a very tall bridge looking for a nice place to land.

This is not an allegory. It’s fact.

We’ve often thought it odd that somebody else’s extreme musical mediocrity could effect us so – and then we heard of Gloomy Sunday. It’s blamed for scads of self-imposed death. We do encourage you to read…

Nexus One Sales Are Lackluster: Here’s Why

Ten weeks after the launch of Google’s Nexus One smartphone, sales continue to remain slow. Mobile analytics firm Flurry, who also projected first week and first month sales for the snazzy device, has just released its latest sales estimates, deducing that in 74 days, 135,000 devices have been sold.

This is in sharp contrast to the Motorola DROID and the original Apple iPhone, which both sold a million units in the same period of time.

Flurry actually used 74 days as a barometer, because that was how long it took for the original iPhone to sell one million units back in 2007. Motorola’s DROID sold 1.05 million units by day 74, and that’s to say nothing of future iPhone releases, which all crossed the one-million-sold mark even more quickly.

Flurry lays out some good arguments for why Nexus One sales have lagged behind DROID sales (and we really do think that DROID is the more accurate barometer, rather than using the 2007 iPhone benchmarks), but we think it’s really all about one thing: Carrier.

Problem 1: T-Mobile

Although the Nexus One is available unlocked (for a higher price), it is still largely tied to a single carrier in the United States (and in Canada). That carrier, T-Mobile, has the smallest 3G coverage area of the major wireless telecos. That’s a big problem when you are talking about a phone that really needs to be connected to 3G or Wi-Fi to show off its best features.

Conversely, Verizon has a huge subscription base, the most consistent 3G network and is running a very aggressive ad campaign promoting the DROID.

AT&T may be the bane of many iPhone users’ existence (although it is slowly improving), but the coverage options still trump T-Mobile, even with 3G out of the equation. Fortunately, Google has just made unlocked Nexus One phones available for AT&T and Rogers 3G networks. Unfortunately, this is still a separate version from the T-Mobile Nexus One, which means that if you wanted to switch carriers in the United States or Canada and keep 3G, you’re still SOL.

Once the Nexus One hits Verizon, we expect sales to really start to increase.

Problem 2: Buying/Getting Support

When Google officially released the Nexus One, I commented that it wasn’t really about the phone, it was about Google’s new phone marketplace.

Seventy-four days later, this phone marketplace has a lot of problems that still haven’t been completely resolved. First, customers complained about an additional (and excessive) early termination fee that Google charged for users who terminated their contract in the first 120 days of ownership. This fee was in addition to T-Mobile’s fee and as expected, consumers went ballistic. Google has since lowered the ETF to $150, but that still means you’re paying two early termination fees if you cancel in the first four months of use.

Then, there’s the ongoing issue of getting support for the Nexus One. Google has since improved support options, but you still need to potentially deal with three different people: the manufacturer, the wireless company and then Google. That’s problematic and it is something that doesn’t happen for other phones, even on the same carrier. When I had problems with my BlackBerry, I called and was served by a T-Mobile person — sometimes I had to jump through hoops to talk to a RIM specialist, but I didn’t have to call RIM directly.

Plus, I do think that perhaps Google underestimated how many people like to, I don’t know, physically touch a phone before buying it. Now, I’m not one of those people (Hey, I pre-ordered the iPad sight-unseen), but many users are — and not having any store presence is problematic, if only because it decreases visibility.

Bottom Line

The Nexus One is clearly not the big hit that many expected it to be — and even on Verizon, it might never be a hit.

However, the fact that DROID numbers are so strong shows that this isn’t a platform problem, it’s an execution problem. It will be interesting to see Google’s next attempt.

What do you think of Nexus One sales? Are you surprised that they are as low as they are? Let us know!

Reviews: Google, iPhone

Tags: droid, flurry, nexus one, phone sales

David Schwimmer Might Get Married Soon Or Something
Since Friends ended, David Schwimmer hasn't done a single thing that's worth mentioning in any meaningful way.
Chatroulette + Improv Piano Player = Love! [VIDEO]

Chatroulette has had its share of stormtroopers and Jon Stewart parodies, but now there’s a new star on the block: the Chatroulette improv piano player.

The webcam network has quickly ascended to become one of the web’s biggest phenomenons. The anonymous webcam network, estimated to be made up of 71% males, 15% females, and 14% perverts, has gained huge traffic that has attracted venture capital interest and, of course, funny viral videos.

The Chatroulette improv piano player, who we found via the Huffington Post, uses only his playing prowess and freestyle vocals to entertain random dudes and win the hearts of teenage girls in hilarious fashion. It’s no wonder this video’s already going viral.

Watch and listen to the improv piano man himself; you won’t regret it:

Tags: chatroulette, music, Piano, video, web video, youtube

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